B2B Marketing to Doctors and HCPS
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Marketing to Doctors Strategy

Marketing to Doctors, Executives, and Other Healthcare Professionals (HCPs)

Our Agency Will Deliver the B2B Healthcare Marketing Expertise You Need

With more than two decades of healthcare marketing experience and a passion for excellence, Healthcare Success can help you build the meaningful relationships you need to grow your business.

Whether you’re looking to build brand loyalty, generate leads, support sales reps, produce educational healthcare-related content, or create a dominant digital presence – we’re here to help you.

Square image doctor close up

We Understand How Physicians Think—and What Motivates Them to Action

While many marketers have a vague understanding of how doctors think, our principals have personally interacted with thousands of doctors and other healthcare professionals (HCPs) for over two decades. 

We understand their deep commitments to data, science, quality, ethics, and patient safety when it comes to marketing to doctors. We comprehend their inherent skepticism toward sales and marketing. We sympathize with their feelings of overwhelm and burnout, especially relating to administrative and insurance issues. We recognize their ambivalence toward personal compensation. We get their needs for professional recognition and status. 

Despite all these commonalities, we never forget that every doctor is a unique individual.

Most importantly, doctors—like the rest of us—are people too. They’re humans who make decisions both rationally and emotionally. They also prefer clarity and simplicity over jargon. So, we’ll help you reach them with the right message in the most appropriate way.

Square image of customer decision journey

Influence All Relevant Healthcare Stakeholders, Throughout Their Buying Journeys

Today, B2B purchasing processes for healthcare services and products are very complex. Most of our B2B clients need to reach multiple decision-makers with varying roles, including HCPs (physicians, nurse practitioners, physician assistants), executive leadership, influencers, champions, gatekeepers, administrators, purchasing, and more. 

What’s more, our agency has B2B experience marketing to doctors with virtually every type of healthcare organization.

Clients Who Need to Market to Doctors Include:

Our Doctor Marketing Services Include:

  • Brand Strategy
  • Brand Identity and Messaging
  • Brand Guidelines
  • Email Marketing
  • Marketing Automation
  • Account Based Marketing
  • Telemarketing Support
  • Programmatic Display
  • Paid Social
  • Websites
  • Collateral
  • Content
  • List Building & Acquisition
  • Direct Mail
  • Trade Publication Advertising (Electronic and Print)
  • Association Affinity Programs
  • Connected TV
  • Geofencing
Square image of Masked doctor and patients

Lead Generation Programs That Get Results

Performance marketing and direct response marketing are important to our agency’s legacy.  In fact, our B2B expertise includes decades of marketing to physicians, including lead generation, direct sales, and loyalty programs for many products and services. Our B2B experience includes medical device, SaaS products, apps, referral programs, educational offerings, healthcare marketing services, and more. 

A man speaking in front of a group of people

Educational Content and Sales Support for Marketing to Doctors 

HCPs are always learning, and education is the key to winning their hearts, attention, and loyalty. Our agency team and partners have the capabilities to deliver the educational and sales support you need.

  • Rep Detailing
  • Congresses & Conferences
  • Key Opinion Leaders (KOLs)
  • Content
  • Exhibit Booths
  • Apps
  • Continuing Education
  • Journal Advertising

Your Dominant Digital Presence

No physician marketing program would be complete without considering these fundamental strategies and tactics such as:
Marketing Strategy & Planning
Delivering enterprise-level strategy services and integrated marketing plans to help you achieve success.
Paid Search
Maximizing your PPC spend with scalable campaigns, continual optimization, and actionable insights.
Search Engine Optimization
Conquering the competition and attracting more relevant organic traffic to your website.
Content Marketing
Driving profitable customer action through educational offers into digital and direct mail campaigns aimed at hyper-relevant doctors.
Paid & Organic Social Media
Dominating social platforms and amplifying audience engagement with hyper-relevant paid advertising and authentic, high-value content.
Data & Analytics
Predict consumer behavior, improve decision-making, and quantify ROI.
Find Now Out How our Agency Can Help You Build Doctor Loyalty and Generate B2B Leads
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