Orthopaedic Surgery Marketing and Advertising to Grow Your Practice

Combine an effective referral strategy with strong direct-to-patient marketing.

As with all specialists, referrals are the cornerstone of all successful orthopaedic marketing plans. Our training director has extensive experience teaching physician liaisons how to communicate the value of your practice to local referral sources. And if you don’t have a physician liaison, we can help you hire one and evaluate his or her performance. But orthopaedic surgery is different from many other specialties. Patients often know when their condition is musculoskeletal. Insurance permitting, many will seek out orthopaedic care directly. A meticulously planned external marketing strategy will solidify your position as the surgeon(s) that patients trust.

Drawing attention to your unique attributes will define your orthopaedic marketing success.

Do you focus on joint replacements? Or are you a spine specialist? Do you pride yourself on your comforting demeanor or your airtight record of results? Perhaps both? All of these attributes contribute to your brand, along with your creative messaging style and many other differentiating details. Our creative talent will uncover your special traits and communicate your brand to prospective patients through an intriguing, unified message. Your brand will create recognition. And recognition will prompt action when someone requires orthopaedic treatment.

We bring patients to your door and train your staff to welcome them inside.

We can make your phone ring, but it’s your staff members who are going to answer. It doesn’t matter how great your marketing is if your staff doesn’t interact well with patients. Successful patient-staff interactions are composed of many factors, including:

• Proper greeting
• Interactive discussion of the patient’s concerns
• Genuine, compassionate demeanor
• Flexible and clear scheduling
• Well-timed follow-ups

And that’s just a small peek at what it takes to reliably convert calls into kept-appointments. Our trainer is a master of patient communication. But she’s truly unique because of her talent for developing your staff and buttoning up your practice administration processes.

Successfully marketing orthopaedic surgery requires dedication and experience. We offer you both.

Orthopaedic surgery marketing relies on a coordinated plan to leverage past and present referral sources, as well as communication tactics that build relationships and capture new patients directly. We’ll design you a medical marketing plan that may include:

• Custom marketing website tailored to healthcare SEO and patient response
• Promotional practice brochure
• Comprehensive content marketing strategy
• Pay-per-click advertising (such as Google AdWords)
• Radio
• TV
• Print